Landen Haake

Landen Haake
  • UX Design Principal, Research
  • Company: 3M Design

I’m a passionate self-starter that jumps into any project headfirst. I thrive when faced with multi-faceted problems that allow me to collaborate with cross-disciplinary experts. My innate curiosity and enthusiasm for learning has allowed me to touch many points of the product development process from ethnographic research to experience design to growth and marketing.

At 3M, I’m responsible for leading the strategic design direction for highly complex Health Care products by understanding user and business needs, uncovering ecosystem opportunities, and delivering research insights that drive value for all stakeholders.

Expertise
Research & Strategy: data analysis, task flows & analysis, persona development, user journeys, product ideation & design strategy, A/B testing, surveys, card sorting, tree testing, usability testing, ethnography, participatory design, user interviews, heuristic evaluation

Design: wireframes, branding & style guides, user flows, concept sketches, vision presentations

Collaboration: workshop facilitation, design critique, project management, team-building & talent development, storytelling, cross-functional communication, agile/scrum

Tools
Adobe CC, Adobe Analytics, Adobe Site Catalyst, Adobe Draw, Webtrends, Foresee, Spredfast, CEB, Nielson, Simmons, Survey Zoom, Survey Monkey, UserZoom, Typeform, JIRA, Axure, Adobe Target, Sketch, XMind, Optimal Workshop, Skype, Excel, Powerpoint

MISC
How others would describe me: bold, flexible, analytical, ambitious, creative, curious, empathetic, dedicated, problem-solver

Words to live by – “Nothing is so powerful as an insight into human nature…what compulsions drive a man, what instincts dominate his action…if you know these things about a man you can touch him at the core of his being” – Bill Bernbach

My Sessions