Rothanak Chhoun

Rothanak Chhoun
  • Lead UX Designer - Information Architect
  • Company: 3M Design

I wear many hats.

My primary role/hat is User Experience Designer (UXD): I align user needs and experiences with the business needs and goals of the client. This involves understanding the client’s customers/user-base, empathy for their experiences through data-driven assessments, and using that information to architect a blueprint that fuses design and development into a seamless process for the end-user.

This hat includes my work with information architecture (IA), content management and strategy, user-centered design and usability/accessibility.

My other hats include:

Accessibility Specialist: accessibility heuristics evaluation, WCAG 2.0 AA evaluation, JAWS/NVDA/VoiceOver testing, HTML/CSS/ARIA implementation evaluation

Business Analyst: requirements gathering and understanding, objectives definition, user/data modeling, workflow/process mapping, user story creation, and acceptance criteria development

Quality Assurance: test plan/program development and execution, front-end (FE) browser testing, CMS testing, regression testing, and bug tracking/documentation

Creative Designer: front-end web design, print design and production artist


Design: print, package design, typography, interactive design, time-/motion-based design

Web: HTML5, CSS3, semantic markup, responsive web design, web design usability and accessibility

UX: persona identification, user pathway development, competitive/heuristic analysis, content choreography, wireframe development, interaction flow charts, global style guide framework and documentation

Content: brand analysis, relevancy analysis, information architecture, content matrix development, taxonomy development

BA: Business needs analysis, business requirements development, user acceptance criteria development

QA: test plan/script development, QA process, bug-tracking development

My Sessions